In my previous blog
posts I believe I have explained what fine-dining is and how it is
different from casual dining in terms of the hospitality and
restaurant industry. Now I want to use this blog entry to try and
explain the restaurant industry in the UK in more detail and the type
of restaurant that I believe is the current market leader of this
industry.
In the UK the
restaurant industry as a whole is worth over £40 billion. In my
opinion this is because of the fact that This industry is incredibly
diverse. There are many different types of restaurant ranging from
high-end Fine Dining Restaurants such as Heston Blumenthal's The Fat
Duck, to relatively cheap fast food service chains such as
McDonald’s. It is relatively easy to classify restaurants by type
of service they provide such as fine dining or casual dining etc. or
by the food type or specialty they serve such as Chinese, European
etc. De Angelis (2013)
Its obvious just
from walking down your local high street what type of restaurants are
doing well in the economy of the modern day. I say this as everywhere
you look there's bound to be some kind of fast food chain outlet.
This is a good example of a positive sign for the company providing
evidence that their company is doing well. However London and other
large cities have recently been the site of many fine-dining
restaurants including Gordon Ramsay and Jamie Oliver's respective
restaurants. De Angelis (2013)
After researching
the industry I have found that the fast food industry is the most
successful of all the chain restaurant sectors. This is obvious from
the fact that in the top ten chain restaurants of 2011 fast food
restaurants account for over half of the ranks and McDonald's are at
number one. These top ten restaurant chains also account for 52.3% of
the top 100 U.K chains. In my opinion These figures prove that the
fast food industry is the market leader in the restaurant and
hospitality industry in the UK as a whole. De Angelis (2013)
References
Alex De
Angelis,(Thursday Oct, 31,2013), Companiesandmarkets.com,
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